Origin Farm Shop, London
Origin Farm Shop is a brand new artisan fresh food outlet in the heart of London.
Taking inspiration from Scottish and French heritage the Origin Farm Shop offers a new take on the traditional food hall.
We worked closely with the customer from the day they picked up the keys to the empty premises until the day of opening.
Planning the fit-out
The main objectives were:
- Create a beautifully warm, traditional and inviting environment as a destination for devotees of high quality fresh food
- Maximise all possible display and retail space to showcase the full product range
- Provide refrigeration equipment with sustainability and energy-efficiency
The design
Starting with a blank canvas we spent many weeks with the customer going through different options that would provide them with a the optimum layout for the shop, settling on a traditional shaped format for the counter with self-service refrigeration to the remaining wall area.
The prime location and types of food products would settle for nothing less than a bespoke, refrigerated display counter from Italian manufacturer Eurocryor. On this occasion we have incorporated a pair of refrigerated display towers to showcase cuts of butchery, fish and delicatessen that are all freshly prepared on site.
All colours and finishes of the counter were to be neutral, earthy shades to complement the rural French-inspired bespoke wall coverings.
As always, the design of the counter is a fine balance between creating a stylish centrepiece but one that also sufficiently blends in to allow the fresh food to be the star attraction. The large surface area of square glass and slimline polished chrome trims offer maximum light and space onto the generous display area of the counters.
Everything is framed by specialist food lighting from above and creates a harmonious, enticing display that allows the fresh foods to speak for themselves.
The Result
The spectacular results of this fit-out are obvious.
We’ve helped the customer create an organic and immersive shopping experience that takes show-stopping fresh food to another level. It is a perfect partner to their neighbouring business at Origin City Restaurant just a few doors away.
